ABTA updates search tool to make it easier to find local independents

travel agent
By Lisa James
15/11/2021
Home » ABTA updates search tool to make it easier to find local independents

ABTA’s member search facility has been enhanced to make it easier for consumers to find local independent agents in their area.

Previously, agents operating as part of ABTA’s Managed Branch Network were hidden away behind their consortium head office.

But now, following feedback from agents, local agencies that are members of Advantage AMS, Brilliant Travel (part of Barrhead Travel), Hays Travel Independence Group and The Co-op Travel Consortium will show up in their own right.

A spokesperson said: “There are 647 managed branches operating as part of ABTA’s Managed Branch Network, made up of 439 independent travel businesses.

“The update to the member search on ABTA.com means that independent travel agency businesses that operate as part of ABTA’s Managed Branch Network are now more prominent when a consumer is trying to find a local ABTA member.

“The enhancement to the website came as a direct result of ABTA member feedback, from the member survey, Council of Regions representatives and through engagement with members through focus groups which took place earlier in 2021.”

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