ABTA will run a series of training events this spring as it aims to help members retain and attract staff.

The association said it was ‘very conscious’ of the pressure companies are under amid rising consumer demand.

The training sessions, to be held later this month, and in April and May will tackle issues including crisis communications, claims handling, digital marketing and dealing with complaints.

ABTA said it will help members ‘display their commitment to development and training for both new and existing staff’.

“We are very conscious of the pressures facing the industry as travel restarts, particularly the need to retain and attract good quality staff,” ABTA Head of Events Eve Coburn said. “The ability to offer good quality training is an extremely attractive incentive and our events consistently achieve high satisfaction rates, offering practical informed advice and training from leading experts in their field.”

The first event, exploring crisis communications, takes place on 30 March, with claims handling the subject of a session the following day.

A digital marketing masterclass will take place on 7 April with ABTA describing it as ‘an advanced-level training day’ examining the latest strategies, tactics, tools, tech and trends in digital marketing.

A fourth event, looking at customer complaints and how to handle them, takes place on 11 May.

Other sessions offering a beginner’s guide to the travel package regulations and a class on travel PR campaigns, are also being planned.

Further detail on the events, including registration and rates, can be found at abta.com/events.