ABTA seeks agents and customers to star in Christmas social media campaign

By Linsey McNeill
03/11/2021
Home » ABTA seeks agents and customers to star in Christmas social media campaign

ABTA is looking for agents and their customers to take part in its Christmas Travel with Confidence social media campaign.

Agents are invited to upload videos for ABTA to use in its Facebook and Instagram campaigns, which aim to highlight the expertise, support and protection provided by ABTA members.

Last year’s Travel with Confidence social media campaign gained 10.4 million impressions across all ABTA’s channels.

Last year’s Travel with Confidence campaign

This year, ABTA says it will work with members to identify appropriate repeat or new customers to submit ‘selfie’ videos talking about why they want the reassurance of booking with an agent.

ABTA is offering customers a £50 Amazon voucher to take part.

Videos should be no longer than 60 seconds and ABTA says ‘a fresh, honest chatty style is much more important than a polished professional approach’.

All videos should be submitted to ABTA by Friday 26 November.

A full briefing on what kind of content will work well can be found here or from ABTA’s marketing toolkit here.

For further information and where to send completed videos, contact Lizzie Andrews at landrews@abta.co.uk

Graeme Buck, ABTA Director of Communications said: “There is an exceptional range of knowledge and passion for travel amongst the ABTA membership and we want to once again offer members the opportunity to express this in a video, also allowing their customers, new and old, to show their appreciation. 

“We had some great input last year from members which really brought the campaign to life and this year we feel that customers would also like to hear from members of the public about how much they appreciate and value the services of ABTA members.”

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