ABTA launches latest Travel with confidence campaign to push lates market

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By Lisa James
13/05/2024
Home » ABTA launches latest Travel with confidence campaign to push lates market

ABTA has launched the third and final stage of this year’s ‘Travel with confidence’ campaign aimed at inspiring those who have not yet booked their summer break to contact an ABTA member and do so as soon as possible.

Themed ‘The Time is Now’, the campaign features radio adverts which will be broadcast on Heart Digital UK, a multi-channel social media campaign, a consumer competition and a dedicated page on ABTA’s website.

The radio adverts are set to the music of Moloko’s 2000 hit.

The website page www.abta.com/travelwithconfidence features general advice steering customers towards the expertise, support and guidance provided by ABTA members and offers four top tips for late bookers looking for choice and concerned about costs.

These are: book with a travel agent or tour operator to make your budget go further, book a package holiday, be open to new destinations and consider going all inclusive.

As part of the drive to encourage customer participation in the campaign, a #ABTAHolidayQuiz will be promoted across ABTA’s social media channels offering a range of holiday related prizes.

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