ABTA has launched a new partnership with RHA Coaches, a trade association that provides services to coach operators.

As part of the partnership, ABTA and RHA Coaches will increase their collaboration across a range of areas, including public affairs – looking at coach policy issues, such as school travel post-Brexit, and the implementation of the new EU Entry/Exit System. 

“This will include new ways of engaging mutual members in discussion around specific issues facing the sector,” said ABTA.

RHA Coaches was launched in March 2021 and is an arm of the Road Haulage Association.

ABTA Director of Membership and Financial Protection Rachel Jordan said: “Coach travel is a sector within its own right, and we know that our members have been facing some unique challenges, particularly around travel between the UK and EU.

“Not only does this new partnership formalise an existing working relationship between ABTA and RHA Coaches, it also opens doors for greater collaboration, which will enhance our offer to new and existing coach members.”

RHA Managing Director Richard Smith said: “We’re delighted to announce our new partnership with ABTA which will deliver a formidable offering to support coach operators.

“We’re taking a great opportunity to align our established brands to collaborate on key industry priorities and build on the strength and depth of the services we provide our members.”