ABTA campaign aims to ‘reassure, inform and excite’ holidaymakers

On the Beach
By Lisa James
20/05/2021
Home » ABTA campaign aims to ‘reassure, inform and excite’ holidaymakers

ABTA has gone live with a new campaign, #ReadySteadyTravel.

The association said it’s been designed to ‘help travellers feel informed, reassured, confident and excited to book foreign travel this year’.

The first phase saw the publication of a new website hub, with content about travelling during the pandemic, while promotions will run in media and on social channels.

ABTA Director of Communications Graeme Buck said: “There is a really important role for ABTA to play in helping people feel confident to travel abroad this year, as well as continuing to put forward the industry’s case on the recovery.

“This week is a shining example of the confusion around the return to international travel. Through our #ReadySteadyTravel campaign we’re working to inform, reassure and excite people about planning and booking a foreign holiday, and help to make things clear.

“We’ll also be reminding people about the benefits of booking through an ABTA member and the extra protections provided by a package holiday.

“Given how changeable things are at the moment, the campaign will be agile – making sure it responds to the latest developments.

“Our big focus right now is helping people feel informed about what they need to do, both from a Government requirement point of view and checking FCDO advice, but also making sure they have everything else in place, from an up-to-date passport to understanding social distancing measures when travelling.

“And, of course, we’re also celebrating the return to travel and helping people feel excited about the great experiences you get with an overseas holiday.”

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