A-ROSA River Cruises has appointed Michelle Daniels as UK Sales Director to replace Stephen Joyner who left in January to join Crystal Cruises

Michelle joins from Light Blue Travel, the general sales agent for Nicko Cruises. She has previously held senior roles at Cruise & Maritime Voyages, Island Cruises, Voyage to Antiquity and Tripsmiths.

She takes up her new role on 22 April and has been given the task of working with agents to boost river cruise sales and strengthening A-ROSA’s packages arm.

Regional Sales Manager Emma Rodgers will report to Michelle, who will report to A-ROSA UK & Ireland Managing Director Lucia Rowe.

A-ROSA is still recruiting for the position of Regional Sales Manager South.

Lucia said: “I am delighted that we can now tell everyone that Michelle is joining our UK team. She is an experienced and passionate cruise executive, who has an impressive track record of leading powerful brands both in ocean and river cruising and successfully establishing them in the UK market. 

“Her commercial acumen, extensive network of contacts and longstanding contribution to the CLIA family will be invaluable to us going forward.

“We continue our search for an experienced Regional Sales Manager to cover the south of the UK. I would encourage any potential candidates who are interested in joining our small but mighty team to get in touch.”