A-ROSA launches first dedicated Wave campaign

By Linsey McNeill
Home » A-ROSA launches first dedicated Wave campaign

River cruise line A-ROSA is offering agents £50 Love2Shop vouchers for every booking until 31 January as part of its Wave campaign.

Customers are being offered discounts of up to £2,000 per couple on 2023 cruises plus free UK airport lounge passes with every booking.

It’s the first time A-ROSA has been able to create its own dedicated Wave campaign, following the launch of its bespoke ATOL-protected packages including flights and pre/post cruise stays in spring 2022.

Head of Sales Stephen Joyner said:“The Wave period is a hugely important time for the trade, and we’ve worked hard to offer agents great savings and added value for their customers, plus also ensure they are incentivised too. As a business that is 100% committed to selling through the trade, we wanted to ensure we have everything in place as early as possible so that agents can capitalise on each and every opportunity.”

 A-ROSA River Cruises will also be creating social media tiles for agents to use, which will be loaded on to its agent Facebook page, along with a dedicated deals flyer. 

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