MSC Cruises strikes global deal with F1

MSC Virtuosa
By Steve Jones
Home » MSC Cruises strikes global deal with F1

Ships will dock at selected Grand Prix weekends in a marketing strategy that it says will drive global visibility for the brand.  

MSC Cruises will join the glamour of Grand Prix motor racing after becoming a global partner of Formula 1 for the 2022 season.

The partnership with enable MSC to ‘leverage Formula 1’s growing global fanbase’, the cruise line said.

MSC Cruises will also ‘unite with Formula 1 to continue to drive towards sustainable change’ with both companies ‘committed to becoming Net-Zero Carbon and pioneering state-of-the-art environmental technologies and solutions’.

MSC Cruises Executive Chairman Pierfrancesco Vago said:  “There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next generation technologies – both maritime and environmental in our case – to build the future of our industries in a sustainable way.

“We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations. We are looking forward to developing our relationship together as this exciting season unfolds.”

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