Welcome to Orlando

Welcome to the vibrant destination of Orlando, where dreams come true and magic is around every corner! Whether you’re a theme park enthusiast, bird watcher, foodie, water sports fanatic, sun worshipper, arts patron, serious shopper or anything in between, you’re always welcome here.

Sure, we’re the Theme Park Capital of the World ®. But did you know Orlando has a vast range of attractions and recreational activities beyond theme parks, including ecotourism adventures, standalone attractions, and other unforgettable ways to play? The possibilities are endless. And wonder is always within reach. It’s the getaway your customers deserve — and you’ll only find it in Orlando.

Travel Advisors are our heroes. So much so, we’ve created you a new job title: “Organizer of The Impossible”. Whether you are new to the industry or a seasoned vet, we are here to provide you with the tools, resources and support you need to increase your bookings to our unbelievably real destination

Visit Orlando’s official Orlando Travel Academy is the most powerful learning tool for everything Orlando. Train, Retain, Promote and Sell the destination like never before with high[1]tech tools to learn more, share more and book more — anytime, anywhere and from any device. Orlando Travel Academy graduates also receive exclusive, upgraded benefits.

Turn imaginations into itineraries at the place where travel advisors become dream makers.

Visit Orlando is The Official Tourism Association ®for Orlando, the most visited destination in the United States and Theme Park Capital of the World. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent over 1,500 member companies comprising every segment of Central Florida’s tourism community.