To celebrate 007’s return to Jamaica in the latest Bond film, No Time To Die, the Jamaica Tourist Board hosted a special screening of the movie in London for VIP guests, tour operator, airline and other industry partners.

Representatives from Virgin Atlantic Airways, Flight Connection, TUI, Scott Dunn and Caribtours attended the preview, alongside representatives from various Jamaica properties including Round Hill Hotel and Villas, Geejam Hotel, Frenchman’s Cove and the iconic GoldenEye Resort. 

Jamaica is the birthplace of 007, where Ian Fleming created and wrote the Bond novels. The island also features in the first James Bond film, Dr. No (1962), as well as in Live And Let Die (1973).

In No Time To Die, Bond has left active service and is enjoying a tranquil retirement in Jamaica. His peace is short-lived (obviously) when his old friend, Felix Leiter, from the CIA turns up asking for help. 

Elizabeth Fox, Regional Director UK/Northern Europe for the Jamaica Tourist Board, said: “We were delighted to host a number of VIP guests and industry partners at this special screening, which puts a spotlight on Jamaica as such an incredible and vibrant location.

“We know the huge impact of cinema, particularly Bond, on travel so we’re sure the film is going to motivate many to book holidays here for years to come. After a challenging 18 months, we wanted to thank our friends in the industry – tour operators, airlines, agents – as they are so vital to telling the Jamaica story, and last night was the perfect occasion to do so.”

Spoiler alert: Travel Gossip was among the guests at the JTB special screening and can confirm that the film’s ending is a bit of a tear-jerker, so if you haven’t seen it yet, you’ve been warned.