BGTW Talks Travel, the series of events run by the British Guild of Travel Writers, has announced its next webinar: SEO and travel journalism – How Google can help you land commissions.
SEO, search engine optimisation, is an acronym that’s becoming increasingly relevant to the day-to-day realities of travel journalism. Often considered a topic of use only to bloggers, SEO actually plays a fundamental role in much of the industry, as publications increasingly move online and look to harness Google to bring them readers and revenue.
Travel writer and SEO content manager for digital marketing agency Dark Horse, Steph Dyson, whose own travel website Worldly Adventurer received close to a million page views last year, will show how SEO plays a part in everything from the commissioning process to improving the visibility of your own professional website or blog. She’ll provide examples of tools you can use for everything from keyword research to trend analysis and on-site SEO optimisation, all of which she uses on a daily basis for clients across industries.
Questions are welcome in advance and the one-hour session on Zoom will comprise of a 45-minute presentation and a 15-minute Q&A. If you can’t attend on the day, register for the session to receive a post-event recording/link.