How can a podcast help your destination, travel company or brand?

Did you know that more than 10 million people in the UK listen to a podcast every week? Podcasts are a growing storytelling medium that have a huge potential for destinations, travel companies and brands looking to attract visitors with evergreen content.

Well-produced and engaging podcasts allow a destination, travel company or brand to share their unique story. Podcasts also allow them to feature the voices of locals alongside captivating soundscapes, recorded on location – a great way to take listeners on an audio journey and immerse them in the sounds of a place.

Find out more about why your destination, travel company or brand needs to get podcasting with our experienced BGTW panel of podcasters, Jon Holmes, Portia Jones, Aaron Millar, Susan Schwartz and Antonia Windsor, who will discuss the benefits of podcasting in this Zoom event, and what organisations should consider before producing or commissioning one.

This is a BGTW Talks Travel event on Friday 17th June at 2pm-3pm. This will be preceded by “BGTW Talks Travel: Introduction to podcasting” at 12.45pm-1.45pm We hope you can join one or both events.