Event Organiser: ABTA
Time: All Day
Event Website: link
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ABTA’s new conference for the cruise industry looks at how to attract first time cruisers. How can you appeal to the growing market of travellers of all ages and demographics who have not traditionally considered cruising?
Attend this conference to hear about new UK cruise trends. Gain insight into the demographics and the mindset of prospective new cruisers including families and multi-generational groups, millennials, solo travellers, all-inclusive holidaymakers and the over 50’s who have not yet been on a cruise.
Use customer insight to understand new customer markets and reach them with targeted advertising. Adapt the product you offer to appeal to a wider demographic. Ensure that new customers are matched to the correct ships.